How-To Guides

How-To: Set Up Perplexity as Your Research Tool

When Google gives you ten blue links and you actually wanted an answer, that's where Perplexity comes in. Here's how to set it up and get the most out of AI-powered search.

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What is Perplexity?

Perplexity is an AI-powered search engine. Instead of returning a list of links, it reads the relevant sources and writes you a synthesised answer, with clickable citations for every claim. For research-style questions — "what causes X," "how does Y compare," "what did the latest studies say about Z" — it's dramatically more efficient than scrolling Google results. You ask a question; you get an answer you can verify.

Step 1. — Sign up at perplexity.ai

  1. •Go to perplexity.ai and create a free account.
  2. • The free tier gives you core AI search with cited answers, including a limited number of Pro Searches.
  3. • Pro is $20/month and unlocks the ability to choose the underlying model (GPT-4-class, Claude, etc.), more Pro Searches, file uploads, and deeper research modes.

Start free. You'll know within a week whether the Pro features (mostly model choice and more deep searches) are worth it for the way you work.

Step 2. — Ask research questions

Type a question the way you'd ask a knowledgeable colleague. Perplexity interprets it, searches, reads the top sources, and writes a short answer with inline citations you can click to see the original page.

  • •Ask full questions, not keyword strings. "What's the evidence that standing desks improve back pain?" beats "standing desk back pain".
  • •Ask follow-up questions in the same thread — Perplexity keeps context, so you can drill deeper without re-explaining.
  • •Always click at least one citation to confirm the answer actually matches the source. AI can misread.

Step 3. — Use Focus modes

Focus restricts where Perplexity searches. Pick the right one for the question:

  • •Academic — searches scholarly papers. Use for science, medicine, and any question you'd cite in a report.
  • •YouTube — searches videos and can summarise their content. Useful for tutorials and talks.
  • •Reddit — searches discussion threads. Great for product opinions, real user experiences, troubleshooting.
  • •Social — recent posts from social platforms. Useful for current events and live reactions.

Choosing a Focus mode is the single biggest lever for answer quality. Default (web) search is fine for general questions; switch modes the moment the question narrows.

Step 4. — Collections

Collections let you save sources and threads under a topic. Create a collection for a research project (e.g. "Climate adaptation 2026"), add the threads you want to remember, and you can ask new questions that draw only on the sources in that collection. It's a lightweight way to build a scoped knowledge base without uploading files.

  1. •Create a collection and name it for the project.
  2. •Save useful threads into it as you find them.
  3. •Ask follow-up questions scoped to the collection — Perplexity answers from those sources first.

Step 5. — Pro features

  • •Upload files — PDFs, docs, images — and ask questions grounded in them.
  • •Choose the AI model — switch between GPT-4-class, Claude, and others depending on the task.
  • •Deeper research mode — for complex multi-step questions, Pro Search runs more iterations before answering, which produces more thorough, better-cited results.

Step 6. — Perplexity vs Google

They're complementary. Use each for what it's good at:

PerplexityGoogle
Understanding a topic, synthesised answers Shopping and product pages
Research questions with cited sources Local results (near me, shops, hours)
Summarising recent developments Specific named websites or pages

A good rule: if you want a fact, name, or page, Google it. If you want an understanding, ask Perplexity. Use both — keep Google for navigation and shopping, Perplexity for actual research.

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Quick tips

  • •Always check the cited sources — citations are Perplexity's superpower and its safety net.
  • •Use Focus mode for better results; default search is a blunt instrument for narrow questions.
  • •Save good answers to Collections so you can rebuild context later without re-searching.
  • •Use Pro Search for complex multi-part questions; it's slower but more thorough.
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Need More Help?

StarCaller Academy offers 1-to-1 sessions to help you with any of these topics and more.